10 ways to prepare like a pro to have your building photographed.
Someone wants to send a photographer to your building. Whether it’s your architect, interior designer, builder, or marketing team, here’s a helpful list of things you can do to prepare for the shoot.
Be strategic with your photos, too.
You start with a creative strategy when developing concepts for your advertising and design pieces. Apply that same process for stronger photography. Who is the target audience? Who are you competing with? What’s the objective, the rational appeal, the emotional appeal, the tonality?
A good example is the difference between real estate photography and architectural photography.