10 ways to prepare like a pro to have your building photographed.
Someone wants to send a photographer to your building. Whether it’s your architect, interior designer, builder, or marketing team, here’s a helpful list of things you can do to prepare for the shoot.
Sometimes real team members are better than models.
Real team members know how to tell your company’s story better than anyone, because they live it. They know your equipment. They know your customers. They know your story.
10 ways to deemphasize people in photos.
10 ways to deemphasize people in photos. Sometimes a project will require not showcasing people.
Building a shot list.
Building a shot list is more than making a list of products. It should also take into consideration time of day, time per shot, location and number of views/scenarios needed and talent. An experienced art director can help develop a focused shot list that takes these things into account. It seldom all goes exactly according to plan and you have to be adaptable. A shot list is a goal and it's good to try and leave a little breathing room in it because you'll probably need it.