Create a branded look for your images.

Next time you plan a photoshoot, think about creating a branded look and establishing a framework that can unite your images visually and emotionally. Hire an art director if you can. They will collect references and talk with your photographer about why certain elements are important. The photographer will get excited about the challenge of working within parameters and want to push the limits to give you even more ways to build on that vision and strengthen your brand voice.

This is more than creating a look or adding a filter. It’s strategic…